Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
HaeJin Seo, Linlin Fu, Tae Ho Song
| Year of publication: |
2023
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|---|---|
| Authors: | Seo, HaeJin ; Fu, Linlin ; Song, Tae Ho |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 24.2023, 4, Art.-No. 6, p. 178-189
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| Subject: | Customer relationship management | Customer equity | Customer satisfaction | Market competition | Leader or follower | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Kundenwert | Customer value | China | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555701