Differentiated premium membership mechanism in platform competition
Li Hu, Shaofu Du, Lei Wang and Wenzhi Tang
| Year of publication: |
2023
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|---|---|
| Authors: | Hu, Li ; Du, Shaofu ; Wang, Lei ; Tang, Wenzhi |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 61.2023, 2, p. 649-667
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| Subject: | differentiated strategy | E-commerce operations | loyalty program | platform competition | premium membership | Electronic Commerce | E-commerce | Wettbewerb | Competition | Digitale Plattform | Digital platform | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Marktstruktur | Market structure | Mitgliedschaft | Membership | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2021.2012614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531035