Differentiated premium membership mechanism in platform competition
Year of publication: |
2023
|
---|---|
Authors: | Hu, Li ; Du, Shaofu ; Wang, Lei ; Tang, Wenzhi |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 61.2023, 2, p. 649-667
|
Subject: | differentiated strategy | E-commerce operations | loyalty program | platform competition | premium membership | Wettbewerb | Competition | Electronic Commerce | E-commerce | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Kundenbindungsprogramm | Loyalty program | Marktstruktur | Market structure | Online-Handel | Online retailing |
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