Differentiating with brand personality in economy hotel segment
Xiangping Li; Chih-Lun (Alan) Yen; Muzaffer Uysal
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Xiangping ; Yen, Chih-lun ; Uysal, Muzaffer |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 4, p. 323-333
|
| Subject: | Brand personality | economy hotel | hotel branding | differentiation | Hotellerie | Hotel industry | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010421441