Differentiation and pricing power of online retailers
Zhenjie Wang, Chunling Zhu, Shanwu Tian and Ping Li
| Year of publication: |
2019
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|---|---|
| Authors: | Wang, Zhenjie ; Zhu, Chunling ; Tian, Shanwu ; Li, Ping |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 13.2019, 1, p. 101-120
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| Subject: | Online retailer | Differentiation | Pricing power | Customer loyalty | Logistics quality | Commodity assortment | Transaction security | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1186/s11782-019-0051-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152669