Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks
By Mehvish Bhat, Ankur Agrawal & Michail V. Barmpas
| Year of publication: |
2024
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| Authors: | Bhat, Mehvish ; Agrawal, Ankur ; Barmpas, Michail V. |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 10.2024, 3, p. 217-238
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| Subject: | strategy | globalization | competitive advantage | Wettbewerbsstrategie | Competitive strategy | Wettbewerbsvorteil | Competitive advantage | Internationaler Wettbewerb | International competition | Strategisches Management | Strategic management | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30958/ajbe.10-3-3 [DOI] hdl:11159/653919 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555829