Differntiated brand experience in brand parity through branded branding strategy
Mahabubur Rahman
| Year of publication: |
2014
|
|---|---|
| Authors: | Rahman, Mahabubur |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 7, p. 603-615
|
| Subject: | brand parity | brand alliance | branded branding strategy (BBS) | institutional isomorphism | Kano model | two-factor theory | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502960