Diffusing knowledge-based core competencies for leveraging innovation strategies : modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
Year of publication: |
2009
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Authors: | Gupta, Samir ; Woodside, Arch G. ; Dubelaar, Chris ; Bradmore, Don |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 2, p. 219-227
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Subject: | Multinationales Unternehmen | Transnational corporation | Westlich | Western | Unternehmensnetzwerk | Business network | Innovationsmanagement | Innovation management | Outsourcing | Kernkompetenz | Core competency | Lernende Organisation | Learning organization | Wettbewerbsvorteil | Competitive advantage | Pharmaindustrie | Pharmaceutical industry | Indien | India |
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