Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Christian Nowack
| Year of publication: |
2016
|
|---|---|
| Authors: | Nowack, Christian |
| Institutions: | Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovač |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Außendienst | Field sales force | Erfolgsfaktor | Success factor | Elektrohandel | Electrical goods trade | Großhandel | Wholesale trade | Deutschland | Germany | Investitionsgütermarkt | Produktinnovation | Produkteinführung | Business-to-Business-Marketing | Industrieprodukt | Innovation | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | X, 185 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 99 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Dissertation, Universität Regensburg, 2016 |
| ISBN: | 978-3-8300-9129-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517862