Digital and social media marketing : emerging applications and theoretical development
Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi (editors)
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Rana, Nripendra P. (ed.) ; Slade, Emma L. (ed.) ; Sahu, Ganesh P. (ed.) ; Kizgin, Hatice (ed.) ; Singh, Nitish (ed.) ; Dey, Bidit (ed.) ; Gutierrez, Anabel (ed.) ; Dwivedi, Yogesh Kumar (ed.) |
| Publisher: |
Cham : Springer |
| Subject: | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Schwellenländer | Emerging economies | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 339 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 24 Beiträge |
| ISBN: | 978-3-030-24373-9 ; 978-3-030-24376-0 ; 978-3-030-24374-6 |
| Other identifiers: | 10.1007/978-3-030-24374-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107816