DIGITAL BUSINESS - Morph the Web to Build Empathy, Trust and Sales - We've long been able to personalize what information the Internet tells us — But now comes "Web site morphing," and an Internet that personalizes how we like to be told.
| Year of publication: |
2009
|
|---|---|
| Authors: | Urban, Glen L. ; Hauser, John R. ; Liberali, Guilherme ; Braun, Michael ; Sultan, Fareena |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 50.2009, 4, p. 53-62
|