Digital coupon promotion and platform selection in the presence of delivery effort
Yuqing Jiang, Fan Liu, Andrew Lim
| Year of publication: |
2021
|
|---|---|
| Authors: | Jiang, Yuqing ; Liu, Fan ; Lim, Andrew |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-11
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| Subject: | Delivery effort | Digital coupon | Operating cost | Platform selection | Digitale Plattform | Digital platform | Kundenbindungsprogramm | Loyalty program | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648885