Digital enablement and its role in internal branding : a case study of HUANYI travel agency
Year of publication: |
July 2018
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Authors: | Li, Chunqing ; Guo, Shuojia ; Cao, Li ; Li, Jie |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 152-160
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Subject: | Digitalization digital enablement internal branding HUANYI | Digitalisierung | Digitization | Social Web | Social web | Markenführung | Brand management | Reisevermittler | Travel agency |
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