Digital Entertainment : The Next Evolution in Service Sector

edited by Subhankar Das, Saikat Gochhait

Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review -- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest -- Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment -- Chapter 5: Entertainment in Era of Ai, Big Data & Iot -- Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness -- Chapter 7: Multivariate Testing Remarketing & Adwords -- Chapter 8: The Dynamic Rise of Digital Brands’ Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers -- Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers -- Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media -- Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.

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Year of publication:	2021 ; 1st ed. 2021.
Other Persons:	Das, Subhankar (ed.) ; Gochhait, Saikat (ed.)
Publisher:	2021.: Singapore : Springer Singapore 2021.: Singapore : Imprint: Palgrave Macmillan
Subject:	Freizeitwirtschaft \| Leisure industries \| Digitalisierung \| Digitization \| Künstliche Intelligenz \| Artificial intelligence \| Interaktive Medien \| Interactive media \| Computerspiel \| Video game

Extent:	1 Online-Ressource (XXVI, 247 p. 4 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-15-9724-4 ; 978-981-15-9723-7 ; 978-981-15-9725-1
Other identifiers:	10.1007/978-981-15-9724-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012440038