Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Year of publication: |
2014
|
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Authors: | Fulgoni, Gian ; Lipsman, Andrew |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 11-16
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Subject: | Mobilkommunikation | Mobile communications | Werbeplanung | Advertising planning | Mobile Marketing | Mobile marketing | Social Web | Social web | Werbewirkung | Advertising effects |
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