Digital human calls you dear : how do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? : a stereotyping perspective
Ruiqi Yao, Guijie Qi, Zhiqiang Wu, Hua Sun, Dongfang Sheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Yao, Ruiqi ; Qi, Guijie ; Wu, Zhiqiang ; Sun, Hua ; Sheng, Dongfang |
| Subject: | Linguistic style | Livestreaming commerce | Purchase intention | Stereotype content model | Virtual streamers | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Social Web | Social web | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Virtuelle Organisation | Virtual organization |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101047