Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Year of publication: |
2022
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Authors: | Colella, Giuseppe ; Amatulli, Cesare |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 2, p. 157-189
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Subject: | digital luxury retailing | digital marketing | digital retailing | e-commerce | electronic commerce | luxury marketing | pandemic | qualitative study | Welt | World | Coronavirus | Luxusgüter | Luxury goods | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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