Digital marketing and consumer engagement ; Volume 1
Year of publication: |
[2018]
|
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Institutions: | Information Resources Management Association (ed.) |
Published in: | |
Publisher: |
Hershey, PA, USA : IGI Global, Business Science Reference |
Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets |
Description of contents: | Table of Contents [gbv.de] |
Saved in:
Extent: | xxxi, 567 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758597
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