Digital marketing capabilities, entrepreneurial orientation and franchise systems' performance

Matheus Dermonde and Bruno Brandão Fischer, and Gustavo Hermínio Salati Marcondes Moraes

Year of publication:	2024
Authors:	Dermonde, Matheus ; Fischer, Bruno ; Moraes, Gustavo Hermínio Salati Marcondes de
Subject:	Developing countries \| Digital marketing capabilities \| Dynamic capabilities \| Entrepreneurial orientation \| Franchising \| Performance \| Dynamische Kompetenzen \| Entrepreneurship \| Entrepreneurship approach \| Unternehmenserfolg \| Firm performance \| Entwicklungsländer \| Online-Marketing \| Internet marketing \| Wettbewerbsvorteil \| Competitive advantage \| Ressourcenorientierter Ansatz \| Resource-based view \| Marketingmanagement \| Marketing management \| KMU \| SME

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/MD-05-2023-0707 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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