Digital marketing
Dave Chaffey, Fiona Ellis-Chadwick, Majd AbedRabbo
| Alternative title: | Internet marketing |
|---|---|
| Year of publication: |
2025 ; Ninth edition
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| Authors: | Chaffey, Dave ; Ellis-Chadwick, Fiona ; AbedRabbo, Majd |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization | Marketing | Marketingstrategie |
| Description of contents: |
"Digital Marketing, 9th edition is the most comprehensive guide in the field, providing your students with the latest strategies, techniques, and trends"-- Provided by publisher
Table of Contents [gbv.de]
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| Extent: | xxvii, 548 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Earlier editions published as: Internet marketing : strategy, implementation, and practice Auflagenbezeichnung auf dem Buchrücken: Eighth edition. Auf dem Buchdeckel und dem Haupttitelblatt: Ninth edition |
| ISBN: | 978-1-292-73808-6 ; 978-1-292-47006-1 ; 978-1-292-47005-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015463780