Digital marketing : strategic planning & integration
Annmarie Hanlon
| Year of publication: |
2019
|
|---|---|
| Authors: | Hanlon, Annmarie |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization | Marketing | Strategisches Management | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 395 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 361-385. - Index |
| ISBN: | 978-1-5264-2666-6 ; 978-1-5264-2667-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951483