Digital marketing strategies, online reviews and hotel performance
Patrick De Pelsmacker, Sophie van Tilburg, Christian Holthof
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Tilburg, Sophie van ; Holthof, Christian |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 72.2018, p. 47-55
|
| Subject: | Digital hotel marketing strategies | Volume and valence of online reviews | Hotel performance | Room occupancy | RevPar | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Unternehmenserfolg | Firm performance | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.01.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011872689