Digital marketing through a diversity, equity, and inclusion lens : embracing a new paradigm for success
Edna Mngusughun Denga
| Year of publication: |
2024
|
|---|---|
| Authors: | Denga, Edna Mngusughun |
| Published in: |
Effective digital marketing for improving society behavior toward DEI and SDGs. - Hershey, PA : IGI Global, ISBN 978-1-6684-8984-0. - 2024, p. 123-142
|
| Subject: | Online-Marketing | Internet marketing | Diversity Management | Diversity management | Chancengleichheit | Equal opportunities | Soziale Integration | Social integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-8984-0.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014463410