Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers
Year of publication: |
2024
|
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Authors: | Solberg Søilen, Klaus |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer |
Subject: | Data-driven marketing | Marketing metrics and web analytics | Data mining for marketing | Engagement strategies | Marketing automation | Stealth marketing | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Marketing | Marketingmanagement | Marketing management | Data Mining | Data mining | Webanalyse | Web analytics | Studierende | Students |
Extent: | 1 Online-Ressource (XXIX, 457 p. 67 illus.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-031-69518-6 ; 978-3-031-69517-9 ; 978-3-031-69519-3 ; 978-3-031-69520-9 |
Other identifiers: | 10.1007/978-3-031-69518-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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