Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Rajan Varadarajan, Roman B. Welden, S. Arunachalam, Michael Haenlein, Shaphali Gupta
| Year of publication: |
2022
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|---|---|
| Authors: | Varadarajan, Rajan ; Welden, Roman B. ; Arunachalam S ; Haenlein, Michael ; Gupta, Shaphali |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 482-501
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| Subject: | Digital innovation | Digital innovations for the greater good | Digital marketing innovation | Digital technology | Influencer marketing | Innovation | Omnichannel marketing | Social media platforms | Digitalisierung | Digitization | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Marketing | Digitale Medien | Digital media | Produktentwicklung | New product development | Electronic Commerce | E-commerce | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271767