Digital Product Management : Frameworks - Tools - Cases

edited by Sascha Hoffmann

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager -- Product sense -- Product leadership -- Alignment -- Product evangelizing and storytelling -- Product owner and scrum master -- User experience -- Data analytics -- Product organizations -- Agile frameworks.

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Alternative title:	Digitales Produktmanagement
Year of publication:	2024
Other Persons:	Hoffmann, Sascha (ed.)
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	Product Management \| Product Owner \| OKR-Modell \| Agile product development Scrum \| Kanban \| Lateral Leadership \| User Experience EX \| User Research \| A/B-Testing \| Backlog Ticketing Stand-up \| Daily Scrum \| Scrum Master Agile Coach \| Minimum Viable Product (MVP) \| Iteration \| Order clarification \| Storytelling \| Agile Frameworks \| Product Sense Product feel \| Produktmanagement \| Product management \| Digitalisierung \| Digitization

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Extent:	1 Online-Ressource (XXIV, 357 p. 97 illus., 56 illus. in color.)
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	This book is a translation of the original German edition "Digitales Produktmanagement," 2nd edition, by Sascha Hoffmann, published by Springer Fachmedien Wiesbaden GmbH in 2023.
ISBN:	978-3-658-44276-7 ; 978-3-658-44275-0 ; 978-3-658-44277-4
Other identifiers:	10.1007/978-3-658-44276-7 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015053266