Digital service innovation in B2B markets
| Year of publication: |
2024
|
|---|---|
| Authors: | Kowalkowski, Christian ; Wirtz, Jochen ; Ehret, Michael |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 35.2024, 2, p. 280-305
|
| Subject: | Artificial intelligence | B2B | Innovation | Internet of things | Service ecosystem | Künstliche Intelligenz | B-to-B-Marketing | Business-to-business marketing | Internet der Dinge | Dienstleistungsinnovation | Service innovation | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Digitale Dienste | Web-based service | Digitale Güter | Digital goods |
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