Digital solutions and machine learning can improve niche market reach
Zoltán Somosi, Noémi Hajdú
| Year of publication: |
2023
|
|---|---|
| Authors: | Somosi, Zoltán ; Hajdú, Noémi |
| Published in: |
Theory, methodology, practice. - Miskolc : Univ., Faculty of Economics, ISSN 1589-3413, ZDB-ID 2409474-2. - Vol. 19.2023, 1, p. 31-39
|
| Subject: | Segmentation | digital marketing | machine learning | targeting | Google Ads | Künstliche Intelligenz | Artificial intelligence | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Nischenstrategie | Niche marketing strategy | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014390254