Digital transformation in corporate banking : toward a blended service model
Gergely Lóska and Juha Uotila
| Year of publication: |
2024
|
|---|---|
| Authors: | Lóska, Gergely ; Uotila, Juha |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 66.2024, 3, p. 93-115
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| Subject: | business model development | service innovation | customer relationship management | banks | competitive advantage | value creation | information technology | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Bank | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage | Digitalisierung | Digitization | Innovation | Firmenkundengeschäft | Corporate banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00081256231207429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583890