Digital transformation in the B2B context : a review, theorisation and future perspectives
Yuliia Kyrdoda, Giacomo Marzi, Donata Vianelli
| Year of publication: |
2025
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| Authors: | Kyrdoda, Yuliia ; Marzi, Giacomo ; Vianelli, Donata |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 129.2025, p. 182-196
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| Subject: | A-R-A model | B2B | Bibliometrics | Digital transformation | Network perspective | Review | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015455020