Digital transformation of marketing processes, customer privacy, data security, and emerging challenges in fostering sustainable digital marketing
Hina Gull, Saqib Saeed, Hamzah A.K. Alaied, Ali N.A. Alajmi, Madeeha Saqib, Sardar Zafar Iqbal, Abdullah M. Almuhaideb
| Year of publication: |
2024
|
|---|---|
| Authors: | Gull, Hina ; Saeed, Saqib ; Alaied, Hamzah A. K. ; Alajmi, Ali N. A. ; Saqib, Madeeha ; Iqbal, Sardar Zafar ; Almuhaideb, Abdullah M. |
| Published in: |
Ethical AI and data management strategies in marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-6660-8. - 2024, p. 71-88
|
| Subject: | Digitalisierung | Digitization | Datenschutz | Data protection | Datensicherheit | Data security | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-6660-8.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015209669