Digital transformation of sustainability marketing in Africa : a multistakeholder framework for emerging technologies
Thomas Anning-Dorson and Melissa Zulu
| Year of publication: |
2025
|
|---|---|
| Authors: | Anning-Dorson, Thomas ; Zulu, Melissa |
| Published in: |
Sustainability Marketing in Emerging Economies : Conceptual and Empirical Perspectives. - Cham : Springer Nature Switzerland, ISBN 978-3-031-83464-6. - 2025, p. 215-246
|
| Subject: | African markets | Digital innovation | Digital transformation | Emerging technologies | Stakeholder engagement | Sustainability marketing | Sustainable development goals | Digitalisierung | Digitization | Afrika | Africa | Stakeholder | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Innovation | Technischer Fortschritt | Technological change | Marketing | Nachhaltigkeit | Sustainability |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-83464-6_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332036