Digitale Marken : Analyse der Markenpolitik für digitale Leistungsbündel
Dirk Eckert
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Eckert, Dirk |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Markenführung | Brand management | Electronic Commerce | E-commerce | Internet | Digitale Güter | Digital goods | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 204 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bochum, Univ., Diss., 2004 |
| Notes: | Literaturverz. S. 177 - 204 |
| ISBN: | 3-8244-8142-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002167174