Digitaler Schatten der Kundeninteraktionen produzierender Unternehmen
Maximilian Schacht ; Günther Schuh, Volker Stich
| Alternative title: | Digital shadow of customer interactions of manufacturing companies |
|---|---|
| Year of publication: |
2022 ; 1. Auflage
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| Authors: | Schacht, Maximilian |
| Other Persons: | Schuh, Günther (degree supervisor) ; Stich, Volker (degree supervisor) |
| Publisher: |
Aachen : Apprimus Verlag |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Kundendaten | Customer data | Industrie 4.0 | Industry 4.0 | Deutschland | Germany |
freely available
| Extent: | 1 Online-Ressource (circa 308 Seiten) |
|---|---|
| Series: | Schriftenreihe Rationalisierung ; Band 186 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, RWTH Aachen University, 2022 |
| ISBN: | 978-3-98555-132-3 |
| Other identifiers: | 10.18154/RWTH-2023-00484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014286037