Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente
Heinrich Holland (Hrsg.)
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Holland, Heinrich (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Social Web | Social web | Online-Handel | Online retailing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
34 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | XXXVI, 873 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Enth. zahlr. Beitr. 201405 |
| ISBN: | 3-658-02540-9 ; 978-3-658-02540-3 ; 978-3-658-02541-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404745