Digitales Dialogmarketing : Grundlagen, Strategien, Instrumente

herausgegeben von Heinrich Holland

Grundlagen des Dialogmarketings -- Strategien des Dialogmarketings -- Data Driven Dialogmarketing -- Medien des Dialogmarketings -- Strategien des Online-Marketings -- Instrumente des Online-Marketings -- Social Media Marketing -- Crossmediales Marketing.

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Year of publication:	2020 ; Springer reference live
Other Persons:	Holland, Heinrich (ed.)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Online-Marketing \| Internet marketing \| Direktmarketing \| Direct marketing \| Social Web \| Social web \| Online-Handel \| Online retailing

Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	German
ISBN:	978-3-658-28973-7
Other identifiers:	10.1007/978-3-658-28973-7 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012403096