Digitales Markenmanagement
Ingo Halbauer
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Halbauer, Ingo |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Digitalisierung | Digitization | Electronic Shopping | Sprachassistent | Warenpräsentation | Markenwahl | Handelsmarke | Fabrikmarke | Kaufentscheidung | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XX, 159 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2020 |
| ISBN: | 978-3-658-31776-8 ; 3-658-31776-0 ; 978-3-658-31777-5 |
| Other identifiers: | 10.1007/978-3-658-31777-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264406