Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Javier Alonso-Garcia, Federico Pablo-Marti, Estela Núñez-Barriopedro and Pedro Cuesta-Valiño
| Year of publication: |
2023
|
|---|---|
| Authors: | Alonso-Garcia, Javier ; Pablo-Marti, Federico ; Núñez-Barriopedro, Estela ; Cuesta-Valiño, Pedro |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 317-336
|
| Subject: | Business-to-business | Customer experience | Customer loyalty | Digitalization | Industrial buyer | Industrial purchasing | Loyalty | Omnichannel management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Kundenbindung | Customer retention | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2021-0421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539265