Digitalization strategies for SMEs : a cost vs. skill approach for website development
Candice Louw and Cecile Nieuwenhuizen
| Year of publication: |
2020
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|---|---|
| Authors: | Louw, Candice ; Nieuwenhuizen, Cecile |
| Published in: |
African journal of science, technology, innovation and development : AJSTID. - London : Routledge, Taylor & Francis, ISSN 2042-1346, ZDB-ID 2744522-7. - Vol. 12.2020, 2, p. 195-202
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| Subject: | digital marketing | entrepreneurship | online presence maturity | SMEs | web development | KMU | SME | Website | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Social Web | Social web | Entrepreneurship | Entrepreneurship approach |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20421338.2019.1625591 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012255775