Digitising Miles and Snow : using cluster analysis to empirically derive digital business strategy types
Year of publication: |
2024
|
---|---|
Authors: | Mies, Yannick ; Hausberg, J. Piet ; Packmohr, Sven |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 36.2024, 11, p. 3922-3935
|
Subject: | firm performance | cluster analysis | business strategy | Digitisation | Strategisches Management | Strategic management | Clusteranalyse | Cluster analysis | Unternehmenserfolg | Firm performance | Digitalisierung | Digitization |
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