Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation
Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo, Jari Stenvall
| Year of publication: |
2020
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|---|---|
| Authors: | Kuoppakangas, Päivikki ; Suomi, Kati ; Clark, Paul ; Chapleo, Chris ; Stenvall, Jari |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 2, p. 92-105
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| Subject: | Re-branding | Internal branding | Dilemma theory | Higher education | Public sector | Markenführung | Brand management | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-019-00080-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296149