Dimensions of consumer behavior
Year of publication: |
1965
|
---|---|
Other Persons: | McNeal, James U. (contributor) |
Publisher: |
New York : Appleton-Century-Crofts |
Subject: | Marktpsychologie | Werbung | Verbraucherverhalten |
Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
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Motivation research in advertising and marketing
Smith, George Horsley, (1954)
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Advertising : creative communication with consumers
Hepner, Harry Walker, (1964)
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Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo, (2019)
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Effective packaging management
Hise, Richard T., (1988)
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You can defend advertising--But not every advertisement
McNeal, James U., (1981)
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Chan, Kara, (2006)
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