Dimensions of the dog-human relationship : a segmentation approach
Unal O. Boya; Michael J. Dotson; Eva M. Hyatt
| Year of publication: |
2012
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|---|---|
| Authors: | Boya, Unal O. ; Dotson, Michael J. ; Hyatt, Eva M. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 2, p. 133-143
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| Subject: | Haustiere | Pets | Tiere | Animals | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611642