Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Year of publication: |
2019
|
---|---|
Authors: | Fullerton, Jami A. ; Kendrick, Alice ; Broyles, Sheri J. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 328-342
|
Subject: | advertising | brand familiarity | Cuba | diplomacy | nation branding | Tourism | Kuba | Tourismus | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbung | Advertising | Tourismusmarketing | Tourism marketing | Markenartikel | Brand | USA | United States | Internationale Beziehungen | International relations |
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