Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Jami A. Fullerton, Alice Kendrick and Sheri J. Broyles
| Year of publication: |
2019
|
|---|---|
| Authors: | Fullerton, Jami A. ; Kendrick, Alice ; Broyles, Sheri J. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 3, p. 328-342
|
| Subject: | advertising | brand familiarity | Cuba | diplomacy | nation branding | Tourism | Kuba | Werbewirkung | Advertising effects | Tourismus | Markenartikel | Brand | Markenführung | Brand management | Werbung | Advertising | Internationale Beziehungen | International relations | USA | United States | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2017.1359650 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203304