Direct and database marketing
Graeme McCorkell
| Year of publication: |
1997
|
|---|---|
| Authors: | MacCorkell, Graeme |
| Publisher: |
London : Kogan Page [u.a.] |
| Subject: | Direktmarketing | Kundendatenbank |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 315 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-1952-0 ; 0-7494-1960-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004321925