Direct and multi-channel marketing research
| Year of publication: |
2009
|
|---|---|
| Publisher: |
Bradford : Emerald |
| Subject: | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | USA | United States | Multikanalvertrieb | Multichannel strategy |
| Extent: | 82 S. |
|---|---|
| Series: | Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003937395