Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
| Year of publication: |
1976
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|---|---|
| Authors: | Hauser, John R. ; Urban, Glen L. |
| Institutions: | Sloan School of Management, Massachusetts Institute of Technology (MIT) |
| Subject: | HD28 .M414 no.843- | Consumers' preferences Models |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | The text is part of a series 1721.1 Number 843-76A. |
| Source: |
Persistent link: https://www.econbiz.de/10005574645