Direct Estimation of Batsell and Polking's Model - Direct estimation makes the Batsell and Polking model more accessible to researchers.
| Year of publication: |
1998
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| Authors: | Park, Sang-June ; Hahn, Minhi |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 2, p. 170
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