Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
H. Dieter Dahlhoff; Eva Janina Korzen.
| Year of publication: |
2009
|
|---|---|
| Authors: | Dahlhoff, Hans-Dieter |
| Other Persons: | Korzen, Eva Janina (contributor) |
| Publisher: |
Kassel : Univ., Dialog Marketing Competence Center |
| Subject: | Marktforschung | Market research | Marketing | Direktmarketing | Direct marketing | Panel | Panel study | Deutschland | Germany |
| Extent: | II, 28 S. graph. Darst. 30 cm |
|---|---|
| Series: | Working paper / Dialog Marketing Competence Center. - Kassel : Univ., ISSN 1868-9299, ZDB-ID 2521129-8. - Vol. Nr. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 25 - 28 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904681