Direct marketing and distribution : the case of Redbox
Brian A. Vander Schee, Timothy W. Aurand, Jennifer Iacovelli, Jerry Jednoroz, Jeffrey Bergren ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Vander Schee, Brain A. ; Aurand, Timothy W. ; Iacovelli, Jennifer ; Jednoroz, Jerry ; Bergren, Jeffrey |
| Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 13.2012, 2, p. 137-149
|
| Subject: | Redbox Automated Retail, LLC | Netflix Inc. | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Lernmethode | Learning method | Direktmarketing | Direct marketing | Vertrieb | Physical distribution | Verbraucher-Leasing | Consumer leasing | USA | United States | 2007-2010 |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728812